Episode 1

Episode 1: A Product the Market Wants - Featuring Melinda Hwang

Startup Insights Podcast with AJ Davis

In today’s episode, we talk with Melinda Hwang about how she found her market through spreadsheets, Facebook groups, and customer service questions.

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Show Notes

Melinda has graciously offered free shipping to our audience with the code “startupinsights”.

About Melinda Hwang

Melinda Hwang is the founder of Happy Masks, a company whose mission is to provide masks that combine breathability and comfort without compromising on protection.

Melinda grew up in Taiwan, a country where wearing masks to help prevent diseases ranging from SARS to the common cold has been commonplace for decades, and also where Happy Masks are made.

Melinda is proud to utilize the technology and resources there to bring Happy Masks to the US market. Prior to founding Happy Masks, Melinda worked in Marketing at a number of Fortune 500 companies for over 15 years.

Melinda is also the mother of 3 young children, ages 4, 6, and 7. As a mother to young children and the daughter of parents in their late 60s and 70s, Melinda understands at a very personal level the need to provide masks to keep her family safe and healthy.

About the Host

AJ Davis is currently the Founder and CEO of Experiment Zone, which provides strategic conversion rate optimization services for online businesses. She also serves as a startup advisor to several companies and focuses on user experience research, data, and fostering growth.

AJ regularly appears on podcasts to discuss user experience, entrepreneurship, remote work, and conversion rate optimization.

You can find AJ on LinkedIn and on your favorite social network. You can also reach her here.

About the Show

Startup Insights is a podcast for entrepreneurs interested in building businesses that solve real problems.

We tell stories about early stage startups and how they’ve used user research to shape their product and strategy. We interview entrepreneurs and researchers who have come to understand their customers through interviews, surveys, and other techniques. Our guests highlight specific examples of how their businesses conduct research - and what they’ve learned along the way.

Who should listen?

  • Early stage startups wanting to build impactful businesses
  • Funded startups managing their customer research strategy
  • VCs wanting to invest in data-based businesses

You can find us on SoundCloud and on your favorite podcast platforms.

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